During these recent years there are a large number of people who prefer to run their own business. I’ve seen that various business have been developed very well by people hence such result has successfully made business as one of the most potential fields. Actually running a business is not so difficult as long as people have such a perfect business plan. Each business owner has to formulate business plan before the business is started. There are several basic matters have to be concerned by people in formulating business plan if they want to get success. One of the most important things is business segmentation. Each business owner has to determine the segmentation of their business as well. It such a specialization which has been the most important part of a successful business. Business segmentation also assists business owner to keep their concern on specific business opportunity. I personally have got the point of this importance in my hometown. Most people who live here come from higher economic level. There are several important matters have to be considered by business owner according to this fact. One which has been my thought is product quality seems to be more important rather than the price since many people from that economic level really concern about quality rather than price. Hence it’s no matter if business owner set a higher price for their product as long as it has high quality.